Digital signage is the name given to electronic display devices located in public places. Digital marking is used for entertainment, information and advertising purposes. The main advantage is that the content presented can be easily modified, considering animations and even an interactive display environment.
-Examples of digital signage applications:
Information: Displaying information on flights at airports or waiting times at railway stations,
Advertising: display of product promotions on the markets,
Brand Creation: A brand creates a story in the store using digital representation as a set in the video format.
Digital display, LCD and plasma monitors, electronic billboards, projection screens, etc. equipment that can be controlled remotely by individuals or groups.
-Increased customer satisfaction
-A clientele more aware of information about brands and products
-Provide more effective communication with moving video and / or multimedia images instead of still images and banners
-A fast, easy and inexpensive way to transfer messages to multiple points in different periods.
-Manage content from a central point
-Faster and more efficient announcement of new products and campaigns
-Sending messages directly to the point where two-thirds of the buying decisions are made
-Possibility to use the communication, training and institutional information infrastructure
-Objects for creating multimedia and high-tech brands
-Personalized sales can be done to create a clientele
-Provide opportunities to receive shares from advertising revenue